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Your Premier Supplier of Novelty Liquidation and Closeout Items

Novelty Inc. is your premier supplier of the most sought-after novelty liquidation items in the market. As a top novelty company, we pride ourselves on delivering a vast selection of innovative and exciting products that promise to entice your customers and drive sales. Our carefully curated inventory makes us a leading novelty closeout distributor. We cater to the dynamic needs of retail businesses looking for something special that turns a casual browse into a must-have impulse buy. At Novelty Inc., we understand the unique demands of the retail industry. Our expansive 250,000-square-foot distribution center in Greenfield, Indiana, ensures our partners — convenience store suppliers and retailers across various markets — receive their products quickly. We're more than just a supplier — we are a hub of creativity and innovation. Partner with us, and let's make your shelves the destination for the latest in novel gadgets and irresistible store surplus and liquidation impulse products.

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About Us

More than your typical supplier — we are a hub of creativity and innovation! Our system is vertically integrated, from design through sourcing. After creating 1000s of unique items annually, we sell them to all types of loyal retailers, often on a consistent basis. We're a wholesale distribution business specializing in bulk trending products and serving as a reliable impulse item provider and convenience store supplier. As a top novelty wholesale company, we pride ourselves on delivering a vast selection of innovative and exciting products that promise to entice your customers and drive sales. Looking for something special that turns a casual browse into a must-have impulse buy? We strive to cater to your dynamic needs.

Let us help you sell more stuff!‎

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